Hi friends! For those of you who have known Friendfactor for a while, you’ll know that we’ve been pretty dormant for the past year. We’ve been evaluating and analyzing our options for moving forward, and are excited to announce our ‘re-founding’ as a brand new organization: same name, same vision, 100% new strategy and programs. We’re pretty excited about it. Welcome to the new Friendfactor!
For the whole history of how Friendfactor has evolved, check out the History page. The short version is that Friendfactor remains committed to empowering straight folks to take action to make the world a better place for our lesbian, gay, bisexual, and transgender friends. In fact, our new vision statement encompasses this idea:
We envision a society where everyone who cares about LGBT equality, regardless of sexual orientation or gender identity, takes part in making it a reality.
How we’re doing that, however, has changed dramatically. We’re applying what Friendfactor has learned about motivating and empowering straight Americans over the past couple years, and we’ve also linked up with a new, community-based model that has already worked successfully in several communities. Here’s the idea:
Straight people who care about LGBT equality (or supporters of any progressive change movement, for that matter) face the same challenges that any individual must overcome to be motivated to take action: we need to understand that there is a problem, feel like we can make a difference, know what to do, see the impact of our actions, and be incentivized to continue taking action and prioritize this action above all the other demands in our lives. This is a big task, and it starts with seeing would-be allies as a community - with needs that are often different, but no less important, than those of our LGBT brothers and sisters. This recognition has led to our new mission: to help straight friends become visible, vocal, and active allies in their communities. We do this in three integrated ways:
With these three tenants of our strategy, we present you with Friendfactor 2.0. We’re building ally programs at companies and universities that proactively ask people to get involved, show them what they can do, and hook them up with a support structure of other allies inside and outside of their organizations. And it’s working great so far: we’ve got 10 pilot programs going across the country, which have signed up over 500 members over just a few months. We host inspiring quarterly check-ins and regional events, provide a growing library of resources, and have lots of fun new campaigns coming up in 2013.
We’re growing fast and want to invite you to join the movement! If you’re interested in starting or joining a program, supporting a campaign as an individual or organization, or just learning more, we want to hear from you. Get in touch or sign up for a program and we’ll contact you with more info. Welcome to the ally revolution, and to Friendfactor 2.0!
Re-Founder & CEO, Friendfactor